The reason why BoJack’s happy moments are so few is that each time he hears good news, he is glad for half a second before realizing nothing will fill the void he himself has created.
According to WTF, each time BoJack feels good for half a second, he inflicts himself 47 hours of depression just to catch up.
Princess Carolyn, his agent – sorry, his manager – explains: “Lars Von Trier and Ken Loach have noticed BoJack’s suicidal tendencies and called me to offer him a part in a movie. Mike Leigh even stated that BoJack didn’t have to play sadness since “sadness came to him naturally.” Nick Cave also suggested him to take part in his next album. BoJack, however, declined all propositions.”
The only one who seems satisfied with BoJack’s personality is his pharmacist: “He simply is my best customer,” she states.
Hang in there, BoJack, we love you too.